SEARCH ENGINE MARKETING (SEM)

Search Engine Marketing, if done right, is the most effective form of digital marketing to put your brand in front of the potential customers who are already active on Google, Bing or other search engines. We help you to manage your SEM strategy from top to bottom- research, execution, testing and tracking.

Campaign Strategy

We help you to set up your SEM campaigns on Google AdWords, Bing Ads, YouTube and other search engines, define campaign goals, create conversion tracking in Google Analytics, geo-target your campaigns and drive targeted traffic to your website at the lowest cost-per-click possible.   


 

 

Bid Optimization

Competition for top spots on the search engine results page (SERP) is on the rise, and marketers have been increasingly concerned with standing out from the crowd in order to maximize their search ROI. By leveraging historical data we set custom bid for each keyword by determining its value to generate maximum ROI for every penny spent.

 

Quality Score Optimization

Quality Score is an important factor in AdWords; it is a measure of the quality of your keywords, landing pages, and ads. We help you to optimize your Quality Score with original and relevant content, landing page optimization and campaign structure refinement.

 

 

 

Effective Ad copy creation and A/B testing

Ad copy is the key element for brands to connect with their target audience and gain a leading edge. We create winning copy for your SEM text ads that are designed to convert. Use proper calls-to-action and emotional triggers to generate higher CTR and A/B test your ad copy for the best conversion and response rates.

 

Site Tag analysis

Your digital marketing experiments are successful only when you have access to right data. Let us review your tag implementation and make sure that you have the optimal set-up in place to ensure data accuracy and consistency on an on-going basis.